Vision and Mission

We serve the retail community of Greater Hampton Roads by:

Providing products and services to retailers and promoting the interests of the retail community.

Actively managing our prudent reserves to ensure financial stability

Charitably contributing funds to support programs of benefit to retailers and the entire community

Vision

We will be recognized as the premier organization serving the interests of local retailers in Greater Hampton Roads.

Strategic Goals

Association Services: To provide dependably, responsive and uncompromising services and products to retailers in South Hampton Roads that will enhance their opportunities for success and contribute to the economic health of the region.

Advocacy: To represent and advocate for the interests of locally-owned retailers before local and state legislative and regulatory bodies and to work with local retailers to increase their involvement in the community.

Contributions to the Community: To make charitable contributions to nonprofit and public organizations in the South Hampton Roads community that will accrue to the long-term benefits of the retail industry and the members of the Retail Alliance.

Investment Management: To actively manage our prudent reserves to ensure long-term financial stability of the Retail Alliance.

Marketing: To enhance the brand of the Retail Alliance and promote the interest of the retail community of South Hampton Roads.

Operations and Financial Management: To provide leadership to ensure that the Retail Alliance focuses on its mission and strategic goals by managing its people, programs, and financial and capital resources in the most effective manner possible.