Celebrate the 12 Days of July with Retail Alliance this Summer!
Contest winners:
Holiday Survey - $500 in Advertising: Creative Gifts Galore
Holiday Sales Watch - Tickets to George Whalin: Elements
Holiday Window Works - Tickets to George Whalin: Garden Gazebo
The Christmas holidays may be months away, but most retailers are already beginning to plan for the selling season that for many represents up to half of all annual sales. There is no denying that the holiday season is critically important to retailers.
During the month of July, Retail Alliance will be offering a complete calendar of activities to help members get pumped up, geared up and set up for the most important shopping period on the calendar. The days between Thanksgiving and Christmas can make or break a retail operation, and the time to start planning for a successful season is now.
Thanks to the “Christmas creep,” a growing number of consumers now plan to start their holiday shopping before Halloween and are rewarded with the ever earlier appearance of holiday décor and sales.
For its Christmas in July program, Retail Alliance will offer members 12 days of holiday throughout the month. This portfolio includes a July 15 Retail 2 Retail at the Christmas Store in Smithfield, special events, in person and on-line training events, tips and tricks. If you can’t get away from the store, you can still benefit by taking advantage of opportunities available here online!
Experts suggest that July may be the perfect time to begin planning, starting with a brainstorming session to think of creative ways to attract customers to your store. This might also include a calendar outlining when to begin sending reminders and teasers to existing customers or potential customers. If an increase in staffing levels is evident, plan how to recruit seasonal workers. Outline the holiday advertising budget to take advantage of discounts now and Retail Alliance co-ops.
Recap of the 12 Days of Christmas in July