 |
|
|
 Thursday, September 02, 2010
|
|
|
Sponsored By
|
 |
|
|
|
|
|
|
|
Thursday, February 25, 2010
5:00 p.m. - 9:00 p.m.
Sheraton Waterside Norfolk Hotel
|
|
|
|
|
|
Retail Alliance is continuing its efforts to provide retailers with the resources needed to help grow their businesses. Finding the perfect marketing mix for a specific business within the defined market on a budget can be difficult, which is why Retail Alliance created MediaFest. MediaFest is a marketing trade show put together to spotlight media, marketing and advertising professionals who are able to provide unique service s to help retail businesses attract their target markets.
By attending MediaFest 2010, retailers will learn the ins and outs of social media; how to use constant contact as an excellent marketing tool, how to create the perfect marketing mix for their specific business; you will discover unique ways to promote their brand, products, and services; they will learn how to use advertising, marketing, and promotion to gain awareness and potentially increase their bottom line.
This year’s tradeshow will feature an extensive variety of advertising opportunities ranging from traditional media to unique marketing approaches, numerous networking opportunities, entertainment, media exposure, delicious food provided by local restaurants, and two educational seminars focusing on Constant Contact marketing and social media. (See below for full seminar descriptions)
For more information contact Jen Webber at 757.455.9323 or email jwebber@retail-alliance.com.
|
|
|
|
|
|
Educational Seminars
|
|
|
|
The Power of Email Marketing, Online Survey and
Event Marketing for Retail Businesses
Best Practices, Quicktips & Keys to Success!
5:30 - 6:30 p.m.
Presented by: Gina M. Watkins, Regional
Development Director for Constant Contact
Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members. You will learn how to:
 * Become a trusted email sender in the eyes of your prospects,
customers, and members.
* Build your list! How to find and keep email list subscribers.
* Get your sent emails opened and read.
* Turn your readers into more frequent buyers/supporters/
donators.
* Target your communications –- how to get the right message to
the right people at the right time
* Use email communications to improve customer/member loyalty.
Plus - Online Survey h! Why survey your customers, members, business partners? It can help you increase the impact of your marketing communications, help you become less vulnerable to your competition and recessionary trends, improve your customer's satisfaction and loyalty, increase member referrals and donations - plus many more great reasons to survey your audience. Before you send a survey, learn key quick tips to create an effective survey that will get you the results you want.
|
Social Media
Are you You Tubing, Facebooking, Twittering and Flikring your Way to New Customers?
Download seminar notes here!
Presented by: Lynn Switanowski, Retail Consultant and founder of Creative Business Consulting Group
Customers of every generation are looking to  become part of communities. Across the street, or across the globe, the power of social networking is making itself heard around the world.
This seminar features an introduction to the power of social networks, and will help you better understand how your business can harness social media to create brand loyalists and community members for your business who will shop in your store and tell others to do so as well—all via the World Wide Web.
You’ll also learn time saving tips and profit inducing methods to help you maximize the time you spend on social networking sites. You’ll learn how to use tools that will leverage the content you create and share with multiple audiences at the same time.
Social networks are becoming a part of every best practice companies’ marketing programs. Learn how to make it work for your business today.
|
|
|
|
|
|
|
Sponsorship Opportunities
|
|
|
Platinum Sponsor ($3,500)
- One 16 X 20ft booth, pipe & drape, 4 chairs, 2 skirted tables, 2 trash cans
- Company banner in seminar room
- Recognition during seminar
- One full-page ad in the Retail Angles March newsletter
- Logo in program and on Retail Alliance website
- Logo on event signage
- Logo on tote bags (black and white)
- Name/Booth # printed on floor plan sign
- Six event tickets (for booth reps)
- Option to do a door prize
- Includes electricity at booth (must request in advance)
- 10 tickets to VIP room (where food and beverages are provided)
- 10 drink tickets
- 50 extra event tickets
Gold Sponsor ($2,500)
- One 16 X 20ft booth, pipe & drape, 4 chairs, 2 skirted tables, 2 trash cans
- One 1/4 page ad in the Retail Angles March newsletter
- Logo in program and on Retail Alliance website
- Logo on event signage
- Logo on tote bags (black and white)
- Name/Booth # printed on floor plan sign
- Four event tickets (for booth reps)
- Option to do a door prize
- Includes electricity at booth (must request in advance)
- Eight tickets to VIP room (where food and beverages are provided)
- Eight drink tickets
- 40 extra event tickets
Sponsorship and Exhibitor Information
Silver Sponsor ($1,000)
- One 8 X 10ft booth, pipe & drape, 2 chairs, skirted table, trash can
- One business card size ad in the Retail Angles March newsletter
- Logo in program and on Retail Alliance website
- Logo on event signage
- Logo on tote bag (black and white)
- Name/Booth # printed on floor plan sign
- Two event tickets (for booth reps)
- Option to do a door prize
- Includes electricity at booth (must request in advance)
- Three tickets to VIP room (where food and beverages are provided)
- Four drink tickets
- 25 extra event tickets
|
|
|
|
|
|
Exhibit
|
|
|
If retailers are not advertising this year because of a limited budget, then they’re going to have to spend even more money the following year, to remind customers that they are still around. Maintaining advertising during good and bad times, shows that a company can survive any economic circumstance and is worthy of the consumers business. If you can offer retailers a beneficial marketing package with innovative tools to enhance and promote their business, then join us for MediaFest 2010.
This year’s tradeshow will feature an extensive variety of advertising opportunities ranging from traditional media to unique marketing approaches, numerous networking opportunities, entertainment, media exposure , delicious food provided by local restaurants, and two educational seminars focusing on Constant Contact marketing and social media. There are only 86 booth spaces available at MediaFest 2010. Don’t miss out on the opportunity to promote your services to potential clients; sign up before your competitors do!
Bronze Exhibitor ($350 members; $550 non-members)
- One 8 X 10ft booth, pipe & drape, 2 chairs, skirted table, trash can
- Name listed in bold in program and on Retail Alliance website
- Name/Booth # printed on floor plan sign
- Two event tickets (for booth reps)
- Option to do a door prize
- Includes electricity at booth (must request in advance)
- Two tickets to VIP room (where food and beverages are provided)
- Two drink tickets
- 15 extra event tickets
Exhibitor ($300 members; $500 non-members)
- One 8 X 10ft booth, pipe & drape, 2 chairs, skirted table, trash can
- Name listed in program, and on Retail Alliance website
- Name/Booth # printed on floor plan sign
- Two event tickets (for booth reps)
- Option to do a door prize
- Includes electricity at booth (must request in advance)
- Ten extra event tickets
Food Vendor ($150)
*Only available to Retail Alliance members
*Must be a restaurant or have a food-related business to participate
*Food Vendor must provide plenty of food samples during event
- One 8 X 10ft booth, pipe & drape, 2 chairs, skirted table, trash can
- Name listed in program and on Retail Alliance website
- Name/Booth # printed on floor plan sign
- Two event tickets (for booth reps)
Click here to download the Exhibitor Packet with Regisration Form.
For questions or more information please visit www.retail-alliance.com, or contact Jen Webber at
|
|
|
|
|
|
|