T Profancik posted on April 15, 2009 10:24
Prospect List
Prospect lists are a perfect way to get names and addresses of prospective customers that are to be targeted for a direct mail campaign. These names and addresses will match the identified target market of the company carrying out the direct mail campaign. EQUIFAX has built its business-to-business and business-toconsumer marketing database using a comprehensive range of variables that identify the best prospects for a direct marketing campaign and in particular a direct mail campaign.
By using this service, EQUIFAX provides solutions that enable you to effectively prospect and target new customers, driving additional revenue while reducing expenses.
Prospect lists enable you to:
Leverage robust, accurate, and powerful consumer databases. (Identify and target the best prospects).
Segment and profile prospects according to your criteria
Select from a wide range of targeted consumer lists for direct mail programs
Easily access the largest number of online mailing lists
Quickly analyze data to uncover new markets
Reduce costs associated with marketing campaigns
Simply contact an Equifax Account Executive at Retail Alliance®, explain who your target market is along with the location you would like to target. We will put together a prospect list from the EQUIFAX database to help you mine new customers in your specific market.